Balm Creative was born out of a need for better representation, education, and advocacy in digital spaces, especially for Black women. Founder Jalyn Baiden began creating content to fill gaps in skincare information for women of color and quickly realized how underserved Black creators were across the influencer and marketing industries. After leaving her job in 2021, she committed to helping others grow sustainable businesses through talent management and entrepreneurial ed- education. Balm Creative is a boutique agency built from lived experience, rooted in empowerment, and focused on elevating Black voices.